Television Rating Points (TRP) Top 10 are full of DLF IPL Matches only (SET MAX). The initial doubts about whether the DLF IPL tournament would be able to compete with prime time television soaps have been dispelled. The Target Rating Points (TRP) of IPL is much higher than the daily soaps. In its second week itself, IPL's TRP has soared up to 4.7, which is higher than the highest rated television soaps. If we were to take a look at the female target audience of 15 years and above and compared what they watched. Kyuki Saas Bhi Kabhi Bahu Thi on Star Plus had a rating of 4.5, while another popular soap on Zee TV, Saat Phere, shows a rating of 4.6. 
A lot of these women seem to have tuned in to watch the DLF IPL as seen by the TRP of 4.7. The TRP of IPL shoots up when the target audience shifts to men.
For men over 15 years, the ratings for IPL move up to 7.3, which is a dream figure for any daily soap.While other channels are struggling to retain the viewers, IPL broadcaster SET Max is cashing in on it. Its market share rose to 28.8% from a mere 5.7% just a few weeks ago.
It will also be interesting to watch how TV viewership ratings fluctuate over the next few days as Shah Rukh Khan's Kyya Aap Panchvi Pass se Tez Hai started with TRP 2.5 and all the new programs got postponed like Salman's DUS KA 10 and Indian idol.