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Coca-Cola took the top spot in 2008 Media consultant Interbrand's study, which probably isn’t surprising given its famous ad campaigns and the countless red-and-white cans of Coke, Diet Coke, Coke Zero, etc. sold every day around the world. IBM came in second, followed by Microsoft, General Electric, and Nokia. Intel also cracked the top 10. And the two biggest movers this year were Google, which jumped 10 spots to No. 10, and Apple, which jumped 9 spots to No. 24.